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
The 2025 Toyota Prius Plug-in Hybrid arrives with a compelling value proposition across its three distinct trim levels, starting at $40,050 for the SE grade. This latest iteration of Toyota's advanced PHEV technology delivers 220 horsepower while achieving an impressive 72-kilometre all-electric range, making it an intelligent choice for Canadian drivers seeking both performance and efficiency.
Toyota's strategic pricing structure for the 2025 Prius PHEV reflects a careful balance of technology, comfort, and innovation across the model range. The North American Car of the Year award winner builds on its predecessor's success with enhanced features and capabilities at each price point, while maintaining competitive positioning in the growing plug-in hybrid segment.
SE Grade: Entry-Level Excellence
The Prius PHEV SE grade establishes a strong foundation at $40,050 MSRP ($43,629 estimated vehicle price). This entry point delivers exceptional value with an 8-inch touchscreen display running the latest Toyota Multimedia system, complete with wireless Apple CarPlay and Android Auto compatibility. The SE grade includes practical Canadian-weather considerations such as heated front seats and a heated Softex-wrapped steering wheel. The standard Toyota Safety Sense 3.0 suite provides comprehensive active safety features, while the 17-inch alloy wheels contribute to the SE's impressive 1.8Le/100km fuel efficiency rating.
XSE Grade: Premium Features and Comfort
The XSE grade elevates the Prius PHEV experience at $44,785 MSRP ($48,364 estimated vehicle price). The $4,735 premium over the SE grade brings substantial upgrades, including a larger 12.3-inch touchscreen display with additional connected services like Drive Connect. Comfort features expand significantly with ventilated front seats, heated rear seats, and Softex upholstery. The XSE also includes practical enhancements such as Traffic Jam Assist, a driver monitor camera, and larger 19-inch alloy wheels. A glass roof adds an upscale touch to the interior ambiance.
XSE Premium Grade: Ultimate Refinement
The range-topping XSE Premium grade commands $48,535 MSRP ($52,114 estimated vehicle price), representing a $3,750 increase over the XSE. This flagship trim enhances the ownership experience with sophisticated features including an eight-speaker JBL Premium Audio system and Advanced Park system. The addition of a power hatch, digital key functionality, and Panoramic View Monitor with rear camera washer creates a comprehensive luxury package that maximizes the Prius PHEV's technological capabilities.
Powertrain Value Across All Grades
The 2025 Prius PHEV's 220-horsepower powertrain and 72-kilometre electric range come standard across all three grades, allowing buyers to focus on selecting the technology and comfort features that matter most to their daily driving needs. The SE grade at $40,050 delivers the core PHEV experience with essential comfort features for Canadian winters. Moving up to the $44,785 XSE adds luxury touches like ventilated seats and advanced driver assistance, while the $48,535 XSE Premium rounds out the lineup with convenience features like power hatch and Advanced Park.
For Ontario drivers interested in experiencing the 2025 Toyota Prius Plug-in Hybrid firsthand, Belleville Toyota invites you to explore our selection and discover which trim level best suits your needs.
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