The Crown Jewel of Toyota's Lineup: The All-New 2025 Crown Signia SUV

After over five decades away from North America, the Toyota Crown made a triumphant return in 2023 with an all-new premium sedan. But Toyota wasn't done reviving this legendary nameplate. For 2025, the Toyota Crown is elevating to new heights with the introduction of the first-ever Crown Signia SUV. Here are 5 reasons to spark your enthusiasm:

A Regal First Impression

From the moment you lay eyes on the Crown Signia, there's no mistaking its premium presence. The exterior design makes an authoritative statement with its wide stance, geometric front grille, and crisp character lines. Signature lighting elements like the striking LED headlights and taillights add to its sophisticated road presence.

Toyota's designers went with a sleek, coupe-inspired silhouette for the Crown Signia. But rather than compromising utility, this SUV maintains ample interior space thanks to its long 112.2-inch wheelbase. The flowing roofline and large rear quarter windows provide an open, airy cabin environment.

A First-Class Cabin Experience

Slip inside, and the Crown Signia's luxurious appointments further elevate this SUV into a true luxury vehicle. Premium semi-aniline leather covers the seats, accented by precise quilting and contrast stitching. Every touchpoint from the soft-wrapped steering wheel to the metallic bronze trim exudes attention to detail.

The Limited trim takes it even further with multi-stage heated and ventilated front seats, massaging driver's seat, and a power sliding panoramic roof with power sunshade. Rear passengers will enjoy first-class comfort with a foldable center armrest, heated outboard seats and dedicated air vents.

Power and Efficiency with HYBRID MAX

While the Crown Signia certainly looks the luxury part, its performance doesn't disappoint either. Toyota's proven HYBRID MAX system, consisting of a 2.5L gas engine and two electric motors, provides a potent 243 horsepower while achieving an impressive 6.5 L/100km combined fuel economy rating.  

An Electronically Controlled On-Demand AWD system uses a dedicated rear motor to instantly send up to 80% of the power to the rear wheels when more traction is required. The Crown Signia delivers a serene driving experience thanks to the TNGA-K platform's smooth unibody construction and specialized sound insulation.

A Cutting-Edge Tech Haven

From its massive 12.3-inch infotainment touchscreen to the reconfigurable digital instrument cluster, the Crown Signia envelops you in the latest tech. Wireless Apple CarPlay and Android Auto are standard, along with premium audio from JBL. 

The available Intelligent Assistant allows using simple voice commands like "Hey Toyota" to control multimedia, navigation and cabin systems. Other cool features include a digital rearview mirror and 360-degree camera system.

Toyota also offers the Crown Signia with an array of advanced driver assistance systems as part of its Toyota Safety Sense 3.0 suite. From automatic emergency braking to lane keeping assist and adaptive cruise control, it has your back.

The Ultimate Luxury SUV

With its fusion of daring styling, premium luxury, advanced technology and electrified performance, the 2025 Toyota Crown Signia sets a new standard for what a luxury SUV can be. It exemplifies Toyota's "Beyond Zero" initiative to push towards carbon neutrality while delivering exciting vehicles.

After a nearly 70-year journey marked by constant innovation, the Crown is once again at the vanguard with the introduction of the all-new Signia SUV. This regal offering is poised to elevate Toyota's already lofty reputation for quality and turn the brand into a true challenger to traditional premium brands.